Senior Product Marketing Manager
Coder is looking for a Senior Product Marketing Manager to join our growing team. Our mission at Coder is to keep software developers in flow — removing the obstacles that prevent them from writing code at the speed of thought. We have amazing core technology and are always striving to make it better. Keep reading if you are passionate about product marketing in a very technical environment targeting the world's largest and cutting edge software teams.
Coder seeks a Senior Product Marketing Manager with experience launching new and existing products, writing product marketing and sale enablement material and presenting the information at events, webinars, videos, community meetings, etc. to engineering customers. You will partner closely with our Product and Sales Teams to align on the right messaging, sales plays, and product feature sets to drive commercial success for Coder. This position will report to the Head of Marketing.
What you will do here:
Develop and iterate positioning and messaging strategies that showcase Coder's unique differentiators in the market
Build targeted sales plays based on common use cases, collaborating closely with the sales team to identify prospects and drive pipeline growth
Utilize your domain knowledge and technical expertise to create compelling content tailored to our target personas, facilitating customer education, selection, and advocacy for Coder
Develop and maintain educational content to empower the field sales team with in-depth knowledge of product capabilities that align with various use cases
Become an expert on our buyers, their purchasing behaviors, and criteria. Understand the market landscape and competitively position our product. Act as the voice of the customer, providing valuable insights to internal product-focused teams
Collaborate with product, engineering, sales , and marketing teams to prioritize top use cases, campaigns, and promotional materials
Influence the pricing strategy, including packaging, price points, and bundling with other products to drive adoption and maximize revenue
Conduct in-depth research to gather insights into market trends, customer needs, and competitor strategies
Build compelling collateral, including case studies, solution briefs, blogs, to support Coder's positioning in the market
What you bring:
You have 4+ years in a product marketing or sales enablement-focused role
You have strong communication skills with the understanding and ability to articulate technology solutions to multiple audiences of varying expertise
You understand the SDLC and basic programming knowledge
Experience developing dynamic customer facing sales trainings
You love your tools and have 2+ years of hands on experience using HubSpot, Salesforce
You have experience with two or more of the following: GitHub, Figma, Notion, Mediafly and Slack
Experience marketing to enterprise companies where it’s second nature to think in use cases and understand the customer experience
You enjoy working cross-functionally with experts from Sales, Marketing, Engineering and Product
Experience in depth competitive analysis for technical products and managing product launches
You have proven success in writing blog posts and technical documents, marketing materials such as blogs, articles, web content, and more in collaboration with marketing, product, and sales, and you are able to share links to published material/presentations, etc. for review.
We would be even more excited if you have:
Familiarity with open source technology, developer productivity, and/or CDEs (Cloud Development Environments)
Experience writing for, presenting and speaking at customer facing events
It would be ideal if you have hands on programming experience
Experience with Slack
We believe that the interview process should be consistent and enjoyable. Our goal is to complete the entire process in two full weeks if schedules allow. During this time, you will be able to meet a mix of individual contributors, managers, and a company leader. If you interview for a position requiring a take-home assessment, we will compensate you for your work and time.
We are an Equal Opportunity Employer
All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, color, age, national origin, military status, religion, or disability or any other legally protected status.