Adentro solves a major problem for brick-and-mortar businesses—the majority of advertising is online, yet over 80% of purchasing still happens offline . Our platform links the two by automatically tracking in-store visits, creating rich audience profiles, and improving marketing for brick-and-mortar businesses. We are backed by some of the biggest names in Silicon Valley. If you’re interested in joining a team that is changing the way the world does business, this might be the place for you. Online merchants use a digital ‘cookie’ to close the loop from impression to purchase with key metrics like the click-through rate. Adentro gives merchants with physical locations the same transparency, allowing them to measure the effectiveness of their online marketing with the Walk-Through Rate. By understanding the bottom-line impact of their marketing, they can make smarter decisions and run more successful businesses.