Senior Manager of Marketing Operations
DroneDeploy
Marketing & Communications, Operations
Omaha, NE, USA
Posted on Tuesday, April 9, 2024
Role Overview:
DroneDeploy’s business and product suite continues to grow rapidly and we are looking for a seasoned, customer focused Sr. Mgr of Marketing Operations to join our fast-growing team! This role will tap into your analytical and problem solving skills as well as your systems, processes and people leadership ability. As a successful candidate, you will play a key role in ensuring that we are deploying the most cutting edge marketing functionality, successfully measuring and influencing future investment & development and coordinating across a spectrum of GTM contributors and leaders. You will work with executives and sales leaders as well as cross-functionally with marketing and product owners to identify, configure, and deploy new business processes and associated technology.
Work Environment
Work Model: 100% remote position. Able to work proficiently from home.
Work Hours: Generally Monday - Friday, 9am - 5pm, in either PST, MT, CST or EST
Work Travel: Available to travel domestically a few times per year for client engagements, training sessions, and company events.
Job Responsibilities:
Marketing Strategy and Leadership: Define the Marketing Operations vision and strategy.
- Develop and manage a comprehensive marketing operations roadmap, coordinating closely with Product Marketing and DemandGen teams to plan and execute campaigns, and fine-tune the customer journey in line with product changes.
- Cultivate a culture of innovation and experimentation across marketing teams, spearheading the adoption of cutting-edge marketing solutions and technologies to enhance channel strategies.
- Lead the assessment and implementation of new marketing technologies, ensuring their alignment with business goals and maximizing ROI through strategic investments.
- Leverage demographic, firmographic, behavioral, and intent data to inform campaign prioritization and strategy, supporting ABM efforts through list curation, tiering, and technology enablement.
- Enhance website visitor experience through personalized pathing, minimizing clicks and redundant data entry, and integrating AI for content customization and operational efficiency.
- Develop and oversee the strategy and roadmap for MOPs systems, focusing on architecture improvement and new technology integration.
Analytics: Implement data-driven decision-making processes across the marketing department
- Ensure funnel data is analyzable by key dimensions as defined in partnership with Marketing leadership
- Optimize lead scoring and qualification processes
- Collaborate with sales to improve lead handoff processes
- Implement A/B testing and experimentation strategies for funnel optimization
- Identify cost-saving opportunities and optimize marketing spend
- Analyze TOFU conversions to regularly advise and improve data enrichment, routing and marketing campaign assignments
- Build systems to audit lead routing and change management deployments to ensure data completeness and accuracy
Process management: Establishing standard best practices across marketing operations
- In-depth knowledge of Marketo for executing marketing campaigns, lead scoring, email marketing, and automation workflows.
- Expertise in creating, managing, and optimizing web forms within Marketo to capture leads, including understanding of form design principles, A/B testing, and conversion rate optimization.
- Standardize webform design and functionality across inbound, partner, and customer referral programs, ensuring data enrichment and accurate lead routing for high-importance leads.
- Implement modern reporting methods and audit systems to track and enrich inbound data effectively, including modernizing the email intake process with Jira forms.
- Define and enforce Service Level Agreements (SLAs) for campaign builds, form changes, and marketing requests, ensuring timely and efficient execution.
- Streamline website navigation to minimize clicks and avoid dead ends, keeping content up-to-date and reflective of current marketing initiatives.
- Support the customer journey through strategic system enhancements and effective deployment, including optimizing website chatbot interactions and sustaining a strong partner and customer referral program.
Job Requirements:
- Marketing Expertise: A deep understanding of marketing operations, with 4+ years of experience in a similar role.
- Technical Proficiency: Proficiency with Sales & Marketing technology tools, including Marketo and Salesforce, and the ability to evaluate and implement new tools as needed.
- Data-driven mindset: Strong analytical and data-driven decision-making skills, with experience in marketing analytics and reporting.
- Budget Management: Demonstrated ability to manage and optimize marketing budgets effectively.
- Team Leadership: Proven experience in building and leading high-performing teams, fostering a collaborative and growth-oriented culture.
- Communication Skills: Excellent communication and interpersonal skills to collaborate with cross-functional teams and present insights effectively.
- Strategic Thinker: A strategic mindset to align marketing operations with the broader company goals.
- Process Optimization: Strong process optimization skills with a focus on efficiency and data integrity.
- Continuous Learning: Willingness to stay updated with the latest marketing technology trends and best practices.
- Bachelor's Degree: A bachelor's degree in marketing, business, or a related field is typically required
- Adaptability: Ability to adapt to a fast-paced and evolving environment.
- Professional Certifications: Marketo certification
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