Win More Together™ with DubClub

The DubClub online ecosystem enables sports content creators and sports data providers (collectively termed “cappers”) to make more money with DubClub than anywhere else, while providing a superior experience of information delivery and advantageous interaction for subscribers of cappers.

• For cappers: DubClub provides a member buyer network along with a suite of tools, which cappers collectively use to grow their business and reliably deliver their content to their DubClub subscribers.

• For subscribers: DubClub offers the fastest content delivery (via push, Telegram, email, Discord) along with communities integrations and “capper discovery” to power a great user experience.

DubClub was founded by a team of Stanford football and baseball alumni who launched the company’s first product in October 2021. Since then, DubClub has scaled rapidly to hundreds of thousands of users (DubClub "members"), with millions in revenue generated by cappers through the platform. DubClub is backed with Series A funding from a leading Silicon Valley tech VC firm and a leading sports-focused tech VC firm out of New York.

Our Vision is to structurally benefit millions of people through the expertise of our customers (sports cappers).

We will achieve our Mission and Vision by relentlessly delivering growth for our customers.

• Dub, verb. Slang for the word “Win”.

• Club, noun. An association of people with common interests.

The role

As our first Marketing Leader, you will come in as an individual contributor, playing a pivotal role in shaping and executing our marketing strategy with a strong emphasis on growth and performance marketing. You will be responsible for developing and leading initiatives that drive creator acquisition, engagement, and retention. This is a unique opportunity to make a significant impact in a fast-paced, high-growth environment. Initially, you will own high-impact business outcomes for your function, with the expectation that you are able to build and lead a high performance marketing team as we earn the right to hire.

The problems you will solve

• Growth Marketing Strategy: Craft and execute a comprehensive marketing strategy aligned with our Go To Market objectives; the strategy will be focused on creator acquisition, conversion, and retention.

• Performance Optimization: Utilize data-driven approaches to continuously test, analyze, and optimize marketing campaigns across various channels including digital marketing, SEO/SEM, content marketing, social media, and affiliates/sponsorships.

• New Creator Acquisition: Lead efforts to attract and convert new creators through targeted and scalable marketing campaigns.

• Marketing Analytics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, conduct A/B testing, and make data-informed decisions to enhance campaign performance.

• Brand Development: Enhance the company’s brand identity, ensuring consistency and alignment with growth objectives across all channels and touchpoints.

• Team Leadership: Build and manage a high-performing marketing team from scratch, fostering a culture of innovation, collaboration, and continuous improvement.

What makes a great candidate

• Experience: 7+ years of marketing experience with a proven track record in growth and performance marketing, particularly in leading go-to-market strategies for high-growth startups, preferably in the marketplace or tech sector.

• Leadership: Demonstrated ability to build and lead a marketing team, with strong project management skills.

• Analytical Skills: Strong analytical and problem-solving skills, with extensive experience in data-driven marketing, performance measurement, and campaign optimization.

• Communication: Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.

• Creativity: Innovative thinker with a passion for developing creative and effective marketing solutions.

• Adaptability: Comfortable working in a fast-paced, dynamic environment and capable of pivoting strategies as needed.

Extra credit

• Experience in a two-sided marketplace tech startup or similar high-growth environment.

• Knowledge of the social gaming/gambling sector and its unique challenges is a plus, but not essential.

• Proficiency with marketing tools and platforms (e.g., Google Analytics, HubSpot, Marketo, or other growth marketing tools).

• Content, email, and social media marketing experience.

Compensation

• $180K+ total cash (based on experience) + stock options

If you want to know more ...

DubClubber Benefits

• Impact. Everything you work on drives the business’s growth.

• Professional growth and coaching supported. Stipend available for professional development. We promote third party “coaching” for DubClubbers.

• Employer contribution and deductible for healthcare coverage.

• Work From Home (WFH) stipend up to $1,000 for office equipment.

• Laptop available for new DubClubbers.

DubClub is the Destination for Premium Sports Content Creators. Win More Together™.

Today, over 3 billion people globally identify as sports fans.

People have been betting on the outcome of sporting events for thousands of years (known as “playing”).

In the United States alone, Americans spend over $100 billion annually betting on sports and 1 in 10 Americans bet on sports every week.

Given the Supreme Court’s 2018 ruling to allow states to legalize sports betting, our industry is nascent and growing.

Most people who bet on sports end up with less money in their betting bankroll over time given the relative sophistication of sportsbooks.

Thus, tens of millions of people are turning to social media seeking capper expertise.

Without DubClub, there is no bespoke network for advantageous sports information and interaction.

As a result, DubClub exists to build an online ecosystem where everyone Wins More Together™.

Our Values (The 4 "C's")

We are product-centric in our approach to delivering growth for cappers. Our 4 main values are below.

1. Customer-obsession

   • Customer Obsessed: Sports cappers are our customers (aka “partners”). Our partners (cappers) are our highest priority and our greatest asset. Subscribers use DubClub because cappers use DubClub. Without cappers, we would have no problems to solve and thus DubClub wouldn't exist.

   • Pain Solving: Start small, solve pain, ship a simple solution, get feedback (seek the Answers to the Test), and iterate from there. We deliver growth for our partners by solving problems.

2. Collaboration

   • Win More Together™ Positive vibes only. We rely on each other and trust each other. As a remote-first company, we prioritize sharing knowledge through meetings facilitated by written documentation. Collaboration is KEY. Documentation is GOLD.

   • Accountability: DubClub employees are provided resources to succeed and are valued for holding themselves accountable. Performance is measured and communicated with directness and transparency.

3. Creativity

   • Informed Risk Taking: We place educated bets (quite literally using the advice of cappers). We de-risk our big ideas with theses that we can test and data that provides us with a measurable outcome.

   • Compound Value: We double down on bets that can provide value for our partners (cappers) and our partners’ customers (subscribers).

4. Clarity

   • Intentional decision-making: *We make decisions collaboratively, but with intentionality. To avoid extraneous opinions that slow us down, we use the RAPID framework and provide Answers To The Test for components of the RAPID.

   • Less is more: We eliminate ambiguity and reduce complexity to increase comprehension. This applies to processes, protocols, documentation, code, and more. Clear eyes… full hearts… Win More Together™.

   • Housekeeping: Regular cleanup ensures that we avoid extraneous noise that can slow us down. We strive to be anti-chaos machines.

Why Work With Us at DubClub? 💚

• You will have a real impact (quickly!) on real people's lives in a rapidly emerging industry.

• We're in a novel industry solving novel problems.

• Embrace the freedom to experiment: Have a good idea...? Ask highly engaged partners and subscribers, start small, ship it, get feedback, then iterate. Just make sure you come prepared to share data!

• Prioritize professional development: We invest in your zone of excellence, provide coaching, and ensure cross functional exposure/experience.

• Work alongside a leadership team that is open to ideas and input, while giving tangible direction on how to make an impact.

• Receive regular 360 feedback that is focused on personal development.

• Collaborate with other DubClubbers and work hard towards a shared goal! But, know that we don't take ourselves too seriously. Our partners matter more than anything.

• Be a valuable member of our fun, remote team! As evidenced by our 10+ food, nature, pets, etc. Slack channels.

We are an equal opportunity employer and do not discriminate on the basis of any status protected under federal, state, or local law.