Growth Marketing Manager
Dubclub
DubClub Overview:
The DubClub founding team played football and baseball together at Stanford, then remained friends after college. Like many sports bettors and sports fans, we triumphed together. But we also lost together. Through it all, we did our best to utilize the timely information shared by countless premium sports content creators (known as “cappers”) to better inform our bets. Input from cappers was useful, but the methods to receive their timely content containing betting advice were unreliable. We found ourselves refreshing websites, sifting through timelines, and jumping in and out of Discord servers.
When we paid cappers for their advice, a great dynamic ensued. Cappers made money from our payment for their content, and we lost money less frequently. Thus, DubClub was born to make cappers more money and enable their subscribers to receive valuable content reliably.
Since our founding, we have facilitated over $50 million in subscription payments for cappers and delivered hundreds of millions of messages containing informational sports betting content. People are making more money and more informed betting decisions with DubClub.
We are backed with Series A funding from leading Silicon Valley investors, several public company internet founders, sports industry veterans, and Hall of Fame athletes.
Our Mission:
We exist to help people Win More Together™. Our vision is to build the destination where people consume, discuss, and buy sports content from creators.
The role
You will lead marketing efforts as DubClub’s first full-time Marketing hire. You will join a high-achieving and competitive “Go To Market” team with great momentum. You will build and execute a strategy that will complement DubClub’s “outbound” capper acquisition strategy. This is a high impact and high leverage role, reporting directly to DubClub’s COO and Co-Founder.
The problems you will solve
Generate a predictable funnel of new cappers that sign up and start selling with DubClub without sales team intervention: historically, the vast majority of DubClub’s new capper acquisition has come from an outbound sales motion. Under your leadership, we will improve the impact and predictability of “inbound” capper sign-ups and activations.
Arm our outbound capper acquisition team with fodder to attract interest from highest quality prospects: the work you do to attract inbound interest from prospective cappers should be highly “leverage-able” for DubClub’s small and mighty outbound sales team.
Drive buzz and strengthen DubClub’s positioning as the destination for premium sports content: “flash” carries a lot of currency in our market! You know how to create buzz around our product and service offering.
Build a complementary team to achieve business outcomes: we expect you “lead from the front” with an “individual contributor-first” mentality. To grow with DubClub, it is critical that you prove adept at making the most our existing team of marketing talent and bringing on fractional talent to fill expertise and bandwidth gaps.
What makes a great candidate
Marketing "generalist" with an affinity for growth and content marketing: you feel comfortable building a fulsome marketing foundation. You excel in growth and content marketing and know how to build a small team of contractors to complement your weaknesses.
Experience leading marketing at a Company with a comparable business to DubClub: you have worked through the marketing problem set of an online marketplace, vertical software, creator economy software, or SMB software company.
Extreme bias to execute and iterate: you are a “do-er” who relishes the opportunity to lead marketing content development and distribution strategy + execution.
Relentless problem solver: you are competitive and love to win alongside your teammates and partners. You take great pride in being creative to solve problems and make progress. You are highly data-driven and you bring that mentality to solving problems. You have an understanding of attribution modelling, comfortability with UTMs/campaigns. You have a strong ability to measure impact of different strategies.
Why Join Us:
Impact: Build upon early market leadership in an exploding industry.
Ownership: Significant equity and influence in the company’s direction.
Autonomy: Freedom to influence the roadmap and execute against our vision.
Growth: Join a company experiencing rapid user and monetary growth.
Career: Clear upward mobility to expand your skill set and responsibilities.
Our Values:
Customer-Obsession: We put our users first, not our opinions. Every decision we make and every action we take is focused on creating better outcomes for our users. Be a driver, not a passenger. Instead of sitting around hoping things happen for our users, make great things happen.
Collaboration: We lean on each other and work closely with users to achieve unequaled outcomes for them. Spread positive vibes and elevate others. When you see someone do something great, say something. When you see someone do something that can be improved, say something. Average players avoid the truth, good players want to be told the truth, and great players seek the truth. Win More TOGETHER™.
Clarity: We are problem solvers and people empowerers, not “managers”. We work hard to understand problems, identify a solution, ship, learn, and iterate. In solving problems for our users and our teams, we prefer simplicity. Life is too short to waste time. Get rid of the non-essential. Communicate with directness and brevity. Be a professional. Operate with very clear outcomes in mind, plan your work, then work your plan.
We are an equal opportunity employer and do not discriminate on the basis of any status protected under federal, state, or local law.