Social Media Specialist

Loft Orbital

Loft Orbital

Marketing & Communications

Abu Dhabi - United Arab Emirates

Posted on Apr 23, 2026
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Orbitworks is looking for a skilled and creative Social Media Specialist to own and drive our social media presence across all key platforms. This role blends strategic thinking with hands-on execution, from crafting compelling content and managing monthly editorial calendars to running paid campaigns, boosting posts, and optimizing audience targeting. The ideal candidate is equally comfortable writing a caption, analyzing performance, and posting and responding to build engagement.

About the Role:

    Content Creation & Planning

  • Develop and manage a monthly social media content calendar across LinkedIn, Instagram and other relevant platforms.

  • Create engaging, on-brand content including copy, graphics briefs, short-form video concepts, and carousel formats.

  • Collaborate with design, communications, and leadership teams to align content with organizational priorities and campaigns.

  • Maintain a consistent brand voice and visual identity across all channels.

    • Publishing & Community Management

  • Schedule and publish content across all platforms using social media management tools (e.g., Hootsuite, Metricool, Buffer, or equivalent).

  • Monitor comments, messages, and mentions, ensuring timely and professional responses.

  • Proactively engage with relevant communities, industry conversations, and partner accounts.

    • Paid Social & Boosting

  • Plan, set up, and manage paid social campaigns and boosted posts across LinkedIn, Instagram, and YouTube.

  • Define and implement audience targeting strategies, including demographic, interest-based, behavioral, and lookalike targeting.

  • Monitor ad spend, optimize for performance, and ensure budgets are tracked and managed efficiently.

    • Analytics & Reporting

  • Track and analyze key metrics including reach, impressions, engagement rate, follower growth, click-through rate, and paid campaign ROI.

  • Produce regular performance reports with clear insights and actionable recommendations.

  • Use data to continuously test, learn, and improve content strategy and paid performance.

  • Stay current with platform algorithm changes and industry best practices.

Must Haves:

  • 1-3 years of experience managing social media accounts.

  • Demonstrated experience running paid social campaigns on LinkedIn Campaign Manager, Meta Ads Manager.

  • Proficiency with audience targeting, segmentation, and retargeting methodologies.

  • Strong content creation skills: copywriting, visual storytelling, and basic design direction.

  • Experience building and maintaining monthly content calendars.

  • Familiarity with social media management and scheduling platforms.

  • Solid understanding of social analytics tools and the ability to translate data into insight.

  • Excellent written communication skills in English.

Nice to Haves:

  • Familiarity with CRM integration for custom audience and retargeting workflows.

  • Basic graphic design skills (Canva, Adobe Creative Suite, or equivalent).

  • Experience with A/B testing content and paid creative.

  • Knowledge of SEO principles as they relate to social content.

    • Salary Range: 10,000 - 12,000 AED / year.
Orbitworks' mission is to make space simple for organizations that want to deploy physical and virtual missions to space. Building on Loft Orbital's heritage, Orbitworks will be the first commercial firm in the United Arab Emirates to mass-manufacture satellites. Orbitworks aims to manufacture tens of satellites annually and operates out of a 50,000-square-foot facility in Abu Dhabi.
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