Senior Performance Marketing Manager
Shippo
This job is no longer accepting applications
See open jobs at Shippo.See open jobs similar to "Senior Performance Marketing Manager" Uncork Capital.Here at Shippo, we are the shipping layer of the internet and we consider ourselves to be one of the core building blocks of e-commerce.
Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn’t be available to them. Through Shippo, e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.
How we’ll deliver success:
As a Senior Performance Marketing Manager, you will oversee Shippo’s performance marketing strategy and execution in order to accelerate revenue growth and maximize our return on investment. In this role, you will develop, implement, track, and optimize marketing tactics across SEM, paid and organic social, display, programmatic, digital video, ABM, and other targeted channels. You will be recognized as an expert in performance media strategies and mentor others on best practices.
This is a highly cross-functional role. You’ll collaborate with stakeholders across Marketing and other creative and technical teams both within Shippo and with our agency partners to create engaging content and ads that are specific to each of our target market segments. The Senior Performance Marketing Manager thrives on turning customer stories and high level use cases into targeted, efficient campaigns that accelerate efficient revenue growth for Shippo. You are a subject matter expert on the latest paid media platforms, strategies, and tactics, and you stay up-to-date on the latest B2B best practices and technologies to deliver a superior experience while optimizing campaigns for conversion and ROI.
Shipping & handling responsibilities:
- Ownership for developing and executing plans for Shippo’s performance marketing across multiple customer segments and funnels, ranging from SMBs to large enterprises
- Test and optimize marketing channels with a focus on targeted lead generation and efficient growth
- Own weekly performance reporting and quarterly forecasting and planning for paid channels
- Use analytics to understand results, identify new opportunities, and measure success
- Regularly communicate results across teams and to senior leadership
- Act as a team mentor by standardizing workflows, finding efficiencies, and driving continual iteration and improvement
- Identify high-value audiences using first-party and third-party data
- Work in partnership with creative teams and agencies to develop and test new creative
- Stay current on industry trends and share best practices with the team
- Act as a thought leader by continually identifying and finding new growth opportunities
- Identify and execute many projects independently. Aggressively pursue assignments and projects to completion
Do you tick the boxes?
- 8+ years of B2B digital marketing experience, with expertise in paid media marketing, performance strategy, SEM, organic/paid social, and/or growth marketing
- Proven experience in the B2B tech space developing and executing multi-channel strategies that accelerate revenue growth.
- Proven track record influencing senior leaders in order to drive alignment on paid marketing strategy, budgets, channel mix, and performance
- Experience conducting paid media experiments and managing A/B testing to maximize conversions and continually iterate on learnings
- Experience utilizing GA4, ad platforms, Salesforce, Looker, and/or other reporting tools to track results
- Experience collaborating with design teams to produce engaging video & display campaigns
- Hands-on project management prowess and experience leading in-house teams and agencies
- Effective time management and organizational skills in a fast-paced organization, while maintaining a proactive, goal-oriented mindset
- Strong ability to communicate clear recommendations and deliver concise and reliable reporting to external partners and within all levels of the organization
- Familiarity with e-commerce supply chain concepts and shipping technologies preferred but not required
What's in the Shippo package?
- Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
- Take-as-much-as-you-need vacation policy & flexible work hours
- 3 Volunteer Days Off (VTOs)
- WFH stipend to set up your home office
- Charity donation match up to $100
- Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
- Fun team meetups through our Shippos everywhere program that includes regular team and company off-sites throughout the year as well as gatherings with your local Shippos
Sail through the process:
Here at Shippo, we celebrate inclusivity and are committed to creating equal access to opportunities for people from all backgrounds, perspectives and geographies. These values define who we are and everything we do. All qualified individuals are encouraged to apply. If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at accommodations@goshippo.com.
Our Compensation Shippolicy
Here at Shippo, we believe compensation is a custom experience and we are committed to fair and equitable compensation practices. The standard base pay range for this role is min $140k to a max $190k annual salary. We tend to anchor our pay in the middle of this range ($130k mid-point) with most offers that we make. Since we are focused on hiring Shippos Everywhere, we have 2 US pay ranges, a standard compensation range for the majority of the US and a standard +1 compensation range for those who live in areas where the cost of labor is higher, such as NYC and California.
The actual base pay is dependent upon many factors, such as financial budgets, work experience, training, transferable skills, business needs, and market value. The base pay salary ranges are subject to change and may be modified in the future. Total compensation for this role will include, equity, medical, dental, vision and other benefits noted in our Shippos “package” section.
Shippos in the wild:
Our people, much like the packages we help ship, are all over the world. This means, through our remote-first program, “Shippos Everywhere”, our roles can be based anywhere in the US with the exception of Delaware, Nevada, Ohio, Oregon, Hawaii, New Mexico and West Virginia and many roles can be based internationally.
For locations outside of the US and Ireland, the employment contracts are powered by Remote.com (all Shippo perks still apply - including equity!). What we want to emphasize is that you can be successful at Shippo regardless of location.
This job is no longer accepting applications
See open jobs at Shippo.See open jobs similar to "Senior Performance Marketing Manager" Uncork Capital.