Senior Demand Generation Manager
Shippo
Sales & Business Development
United States
USD 141k-192k / year + Equity
Posted on Oct 15, 2025
Here at Shippo, we are the shipping layer of the internet and we consider ourselves to be one of the core building blocks of e-commerce. Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn’t be available to them. Through Shippo, e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.
How we’ll deliver success:
The Sr. Demand Generation Manager at Shippo is responsible for developing and executing strategies that drive customer acquisition, pipeline growth, and revenue. This role focuses on creating and managing multi-channel marketing campaigns that generate leads, nurture prospects, and convert them into customers.
We're looking for a strategic marketer to bring our campaigns and events to life, partner tightly with Sales, and deliver measurable pipeline impact. This is a high-impact, high-visibility role where you’ll lead our mid-market and enterprise acquisition strategy—including, but not limited to, our event strategy and Account-Based Marketing (ABM) motion.
You'll join a collaborative, agile, and results-driven Marketing and Sales team that’s passionate about making a real difference for merchants everywhere.
Shipping & Handling Responsibilities:
- Own the global demand generation strategy, designing and executing programs that attract, engage, and convert high-value prospects across the buyer journey.
- Lead scalable ABM initiatives leveraging platforms such as 6sense, Demandbase, Apollo.io, or Propensity to drive engagement and pipeline within priority enterprise segments.
- Own the full lead lifecycle—from acquisition through nurturing, sales handoff, and conversion—optimizing each stage to increase ROI and conversion rates.
- Partner closely with Sales, RevOps, and Product Marketing to align on ICPs, messaging, and campaign strategy, ensuring seamless funnel flow and improved lead quality.
- Develop and execute high-impact event and digital campaigns, including webinars, field events, and sponsored activations, focused on demand creation and pipeline acceleration.
- Leverage tools like Clay and Marketo to enhance personalization, refine targeting, and automate scalable engagement.
- Monitor and analyze funnel performance, providing actionable insights, forecasts, and optimization recommendations to stakeholders.
- Create localized messaging and content tailored for enterprise SaaS and API audiences to increase campaign relevance and effectiveness.
- Evaluate and manage partnerships and sponsorships across key industry events and trade publications to extend reach and visibility.
- Champion a test-and-learn culture, experimenting with new channels, messaging, and tactics to improve conversion and efficiency.
- What You’ll Bring:
- A creative and strategic mindset with the ability to balance big-picture planning and detailed execution.
- A passion for building experiences that connect with enterprise buyers and deliver measurable business outcomes.
- Agility and adaptability—you thrive in a fast-moving, growth-oriented environment.
- A data-driven approach with a focus on continuous optimization and measurable results.
- Strong leadership skills with the ability to drive cross-functional initiatives across Sales, Marketing, and Product teams.
Your shipping requirements:
- 5–8+ years of experience in B2B SaaS marketing, with a strong focus leading demand generation, field marketing, or ABM.
- Hands-on expertise with at least one leading ABM or intent data platform such as 6sense, Demandbase, Apollo.io, or Propensity.
- Familiarity with Clay, as well as tools like Marketo, Salesforce, and Looker.
- Experience in eCommerce, logistics, or shipping software is required.
- Strong understanding of enterprise SaaS sales cycles and API-driven product landscapes.
- Skilled in creating content and messaging that resonates with enterprise buyers and developers.
- Excellent communication and cross-functional leadership skills; thrives in a fast-paced, high-growth environment.
- Analytical mindset with experience reporting on marketing KPIs and ROI.
What's in the Shippo Package?
- Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
- Take-as-much-as-you-need vacation policy & flexible working
- One week-long company wide winter shutdown
- 3 Volunteer Days Off (VTOs)
- WFH stipend to set up your home office
- Charity donation match up to $100
- Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
- Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings
Our Compensation Shippolicy
We believe compensation is a custom experience and are commited to fair and equitable compensation practices. The standard base pay range for this role is min is $141k to a max $192k annual salary. We tend to anchor our pay in the middle of this range ($166k). Since we are focused on hiring Shippos Everywhere, we have 2 US pay ranges, a standard compensation range for the majority of the US and a standard +1 compensation range for those who live in areas where the cost of labor is higher, such as NYC and California.
The actual base pay is dependent upon many factors, such as: financial budgets, work experience, training, transferable skills, business needs, and market value. The base pay salary ranges are subject to change and may be modified in the future. Total compensation for this role will include, equity, medical, dental, vision and other benefits noted in our Shippos “package” section.
Sail through the process:
Here at Shippo, we celebrate inclusivity and are committed to creating equal access to opportunities for people from all backgrounds, perspectives and geographies. These values define who we are and everything we do. All qualified individuals are encouraged to apply. If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at accommodations@goshippo.com
Shippos in the wild:
Our people, much like the packages we help ship, are all over the world. This means, through our remote-first program, “Shippos Everywhere”, our roles can be based anywhere in the US with the exception of Delaware, Nevada, Ohio, Oregon, Hawaii, New Mexico and West Virginia and many roles can be based internationally.
For locations outside of the US and Ireland, the employment contracts are powered by Remote.com (all Shippo perks still apply - including equity!). What we want to emphasize is that you can be successful at Shippo regardless of location.
We leverage AI to review all resumes during the application phase to ensure fairness, comprehensively evaluate each submission, and mitigate bias. However, all decisions at every stage of the process are made by a real person.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.