About Shippo

At Shippo, our vision is bold and clear: we are the shipping layer of the internet. Our mission is to make every merchant successful through excellent shipping, delivering world-class logistics technology and infrastructure. We’re building the backbone of global e-commerce — connecting merchants to carriers worldwide through a single API and intuitive dashboard.

As a remote-first and globally distributed team, we believe flexibility fuels trust, autonomy, and performance. Our diverse perspectives — across continents, cultures, and time zones — drive our innovation and enable us to build solutions used by businesses everywhere. We invest in modern, scalable technology so our teams can build, ship, and iterate with confidence.

Your impact starts here: every person at Shippo plays a direct role in shaping the infrastructure that powers global commerce and makes shipping simpler for businesses around the world.

Shipping & handling responsibilities

Messaging and Positioning

• Own differentiated core messaging and value propositions across our app and API product lines, ensuring clarity for SMB shippers, mid-market direct customers, marketplace partners, and developers.
• Evolve Shippo's positioning beyond label generation toward a fuller story of shipping intelligence, reliability, and shipper success.
• Partner closely with the Brand team to ensure product messaging ladders up to an overarching brand platform that unites our business units.

Shipper and Competitive Research

• Build deep, ongoing understanding of our shipper segments, including their needs, pain points, and buying behavior across microbusinesses and SMBs through mid-market enterprise.
• Own competitive intelligence across current competitors and emerging players. Translate that intelligence into actionable positioning, sales tools, and battlecards.
• Conduct funnel analysis, user needs assessments, and pricing and packaging research that directly informs our product roadmap.

Product Launches and Enablement

• Build repeatable launch playbooks across new product initiatives.
• Enable our sales and business development teams with targeted collateral, first pitch storytelling, and audience-specific narratives that close the MQL to SAL gap.
• Partner with sales leadership to eliminate MQL and SAL discrepancy through sharper audience targeting and more compelling demand gen narratives.

Site, App, and Growth Loop Contribution

• Partner with the growth and product teams to rebuild the marketing site with clear delineation across audiences, reducing duplication and improving conversion.
• Recommend in-app messaging improvements that drive onboarding, engagement, and loyalty for app users.
• Drive education and empathy through product and lifecycle touchpoints that reduce churn and improve activation rates.

Team Leadership

• Manage and develop a team of 3 to 4 product marketers, setting clear priorities, providing strong coaching, and helping each person do the best work of their career.
• Build a high-trust, high-output PMM function that operates with operational excellence and a clear line of sight to what success looks like.

Your shipping requirements

• 10 or more years of product marketing experience, ideally at a company serving both self-service and direct sales motions in e-commerce, logistics, fintech, or developer tools.
• Proven ability to develop messaging and positioning that resonates across multiple audiences simultaneously, including SMB, mid-market, and developer or API customer segments.
• Strong track record of driving product adoption and go-to-market results, not just producing assets.
• Experience managing and growing PMM teams. This role leads a small team today with a mandate to grow.
• Deep research instincts. You build customer understanding from the ground up and use it to influence roadmap and revenue strategy.
• Excellent communication and storytelling skills across written, verbal, and presentation formats. You can write a crisp positioning brief and present confidently to the CEO.
• Comfort operating as a senior IC while leading a team. At a company our size, the best leaders still make things.
• Experience in a hybrid self-service and direct sales environment is a strong plus.

What is in the Shippo Package?

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible working hours
• One week-long company wide winter slow down
• 3 Volunteer Days Off (VTOs)
• WFH stipend to set up your home office
• Charity donation match up to $100
• Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
• Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings

Compensation

Our Compensation Shippolicy:

We believe compensation is a custom experience and are commited to fair and equitable compensation practices. The standard base pay range for this role is min is $222k to a max $301k annual salary (we tend to anchor our offers at the mid point $260k). Since we are focused on hiring Shippos Everywhere, we have 2 US pay ranges, a standard compensation range for the majority of the US and a standard +1 compensation range for those who live in areas where the cost of labor is higher, such as NYC and California.

The actual base pay is dependent upon many factors, such as: financial budgets, work experience, training, transferable skills, business needs, and market value. The base pay salary ranges are subject to change and may be modified in the future. Total compensation for this role will include, equity, medical, dental, vision and other benefits noted in our Shippos “package” section.

Sail through the process:

Here at Shippo, we celebrate inclusivity and are committed to creating equal access to opportunities for people from all backgrounds, perspectives and geographies. These values define who we are and everything we do. All qualified individuals are encouraged to apply. If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at accommodations@shippo.com

Shippos in the wild:

Our people, much like the packages we help ship, are all over the world. This means, through our remote-first program, “Shippos Everywhere”, our roles can be based anywhere in the US with the exception of Delaware, Nevada, Ohio, Oregon, Hawaii, New Mexico and West Virginia and many roles can be based internationally.

For locations outside of the US and Ireland, the employment contracts are powered by Remote.com (all Shippo perks still apply - including equity!). What we want to emphasize is that you can be successful at Shippo regardless of location.