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Field Marketing and Events Manager

Tailscale

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Administration, Marketing & Communications

Canada · Remote

Posted on Sep 21, 2024

About Tailscale

Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.

About the Job:

We are seeking a highly motivated, strategic, and results-driven Field Marketing & Events Manager to lead our field marketing initiatives, event strategy and help drive pipeline growth across Tailscale’s global sales teams.

This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, execution for third party conferences and Tailscale organized field events, scaling and executing our multi-city roadshow and supporting the overall growth of our brand. The ideal candidate will have experience in field marketing within the DevOps industry, a deep understanding of enterprise sales dynamics, and a passion for driving success.

Responsibilities:

Develop and execute comprehensive field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments
Provide leadership, strategy, and vision for Tailscale’s execution of field events and conferences that ties into key business objectives
Collaborate with our sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives
Analyze sales pipeline health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance
Manage regional events, including trade shows, conferences, and executive events
Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads
Effectively manage and enable a team of global field marketers to plan and execute against key business objectives

Qualifications:

5+ years of marketing experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics
5+ years of event management and field marketing experience
Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously
Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce, HubSpot, Looker)
Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences
Experience working with global, remote teams and collaborating with cross-functional stakeholders
Willingness and excitement to travel as needed to support regional marketing events and initiatives. Travel will be required up to 25% of the year
Self-starter who can manage multiple projects independently from start to finish
Hunger to meaningfully grow Tailscale’s qualified sales leads, customer conversions, and brand awareness among technical audiences
Interest in learning more about complex, highly technical products

It's nice if you have:

Experience working at B2B SaaS or cloud companies
Track record of leading field and event marketing for some of the biggest tech industry events (e.g., Amazon’s re:Invent)
Experience or a perspective on field marketing programs outside North America, specifically in Europe

CAN Pay Ranges

$158,120—$196,980 CAD

Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic!

What We Offer

An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.
A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).
Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!
All-remote with the opportunity to work from anywhere—enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you).
Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team/department off-sites, or use your individual travel budget to meet up with team members in Canada, the US, or the UK.
Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.
Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world! We encourage all Tailscalars to take 4-6 weeks of vacation annually.
A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $1000 USD to customize your workstation to make it your own.
Generous parental leave program from your first day. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.