About The Role

We’re looking for an experienced Acquisition Marketing Manager to use their expertise in growing an audience, optimizing targeting and segmentation through digital programs, with a major focus on managing Google search and display ads on a direct, day-to-day basis to drive awareness and pipeline growth. This role works hand-in-hand with the Director of Demand Generation, the Content Marketing team, and other cross-functional groups within the organization.

The successful candidate will come in, take ownership of acquisition marketing, and set a standard for excellence and growth for both the team and the business. This role reports to the Director of Demand Generation.

How You can make an Impact:

• Manage marketing search and display campaigns in Google Ads
• Manage and optimize user acquisition to drive traffic and brand exposure for various digital assets by building an effective multi-channel marketing strategy including but not limited to: display advertising, search advertising, and organic search optimization
• Conduct A/B tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in all paid campaigns
• Proactively explore and test new campaign types, tactics and strategies to create a system of continual optimization and improvement
• Always look for ways to make the program better by building relationships with stakeholders across the company in order to drive new top-of-funnel business through all available paid media channels
• Collaborate and partner with internal teams to support team initiatives and set the gold standard for compelling ad campaigns, effective landing pages, and process optimizations to improve conversion rates throughout the funnel and drive key business results
• Build and execute programs and campaigns that will deliver additional brand visibility through traditional and experimental marketing channels to drive net-new leads and pipeline growth

Who You Are:

• 5+ years of professional experience in performance-based acquisition marketing for a B2B company, SaaS industry experience is ideal, with hands-on experience managing Google Ads
• Intuitive knowledge of the digital media landscape and how Torii’s brand can best fit within it
• Expertise in campaign and channel analysis and reporting that leverages data, metric, analytics, and consumer behavior trends to measure initiatives towards revenue-related goals
• Highly goal-oriented individual, strong problem solver with excellent communication skills who has a metrics-driven mindset with a deep understanding of attribution and excels in setting KPIs, tracking progress and achieving goals
• Self-starter and proactive with regards to getting things done and able to independently manage multiple projects at once in a fast paced environment and is self-motivated to try new things and learning new software, channels and programs
• Comfortable with creative development, ad copy and design and experience with creating and optimizing landing pages
• Experience with the following tech stack preferred: HubSpot, Google Ads, GA4, Wordpress, Elementor, Bizible, ClickCease, Salesforce
• Bachelor’s Degree required

What You'll Love About Us!

• You will join the company at a period of rapid growth and have a significant impact on our success and direction.
• You will be part of a dynamic team and have the opportunity to work for a company that is building the infrastructure of the future
• Benefits and perks to support your holistic wellbeing including 100% fully paid health benefits for you and 80% paid health benefits for your family, a generous vacation policy to encourage a healthy work-life balance, 401k to support your financial future and more!
• Our product is used internationally by companies like Twitch, Palo Alto networks, Instacart, and many others!