Digital Event Marketing Manager
About the Job:
LaunchDarkly is seeking a skilled Digital Event Marketing Manager to join our Global Events team. Reporting to our Head of Event Marketing, this role will be responsible for managing our webinars, virtual events, and partnering with corporate proprietary events, field marketing, integrated campaigns, and sales teams. The ideal candidate will own the creation and calendar for content for events and webinars and will need to travel about 20% of the time.
Develop and execute digital event marketing strategies to meet organizational goals.
Plan, organize, and manage virtual events, webinars, and other digital event marketing initiatives, managing all speakers and partners to consistently produce polished events.
Collaborate with all stakeholders in bringing your digital events to life including Marketing Operations, BDR, Design, Video, Web, Enablement, Product Marketing, Developer Relations.
Partner with field marketing, integrated campaigns, and sales teams to ensure alignment of messaging and strategy across all channels.
Own the creation and calendar for content for events and webinars.
Conduct post-event analysis to evaluate and optimize event effectiveness.
Manage relationships with external vendors and partners to deliver high-quality events and webinars.
Collaborate with cross-functional teams to ensure the successful execution of events and webinars.
Manage budget and resources to optimize return on investment.
Stay current with emerging trends and technologies in digital event marketing and identify new opportunities for growth.
3+ years of marketing experience. Event marketing preferred, including experience managing in person or virtual events and webinars.
- Located in the San Francisco Bay Area OR New York City Metropolitan Area
Experience and ability to manage multiple projects simultaneously.
Professional ability to work with cross-functional teams in order to build momentum for upcoming events and beyond each event with engaging followup activations
Demonstrated ability to develop and execute digital event marketing strategies where success metrics were aligned to revenue and pipeline creation.
Experience with event management software, virtual event platforms, and webinar platforms. BONUS: Experience managing events through Goldcast & CVENT
Analytical skills to evaluate event effectiveness and optimize future initiatives.
Willingness to travel approximately 20%
Target pay range for a Level 3 in San Francisco/Bay Area: $111,000 - $130,000*
*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.
LaunchDarkly is a Feature Management Platform that serves trillions of feature flags daily to help software teams build better software, faster. Feature flagging is an industry standard methodology of wrapping a new or risky section of code or infrastructure change with a flag. Each flag can easily be turned off independent of code deployment (aka "dark launching"). LaunchDarkly has SDKs for all major web and mobile platforms. We are building a diverse team so that we can offer robust products and services. Our team culture is dynamic, friendly, and supportive. Our headquarters are in Oakland.
At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
One of our company values is 'Widen the Circle'. Which means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don’t think you meet 100% of the qualifications outlined above. We can find out together if it's the right match for your skillset.
LaunchDarkly is also committed to giving back to our community and is a part of Pledge 1%, an organization that helps companies make this a priority. Through this initiative and its charitable arm, the LaunchDarkly Foundation, the company is committed to such causes as supporting education for the underserved, homelessness relief and moving towards having a net-zero carbon footprint. You can find more about the LaunchDarkly Foundation and the organizations we serve at https://launchdarkly.com/foundation/.
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