Outliers and outperformers wanted

Outliers and outperformers wanted

Uncork Capital-backed companies are building kick-ass teams in engineering, marketing, sales, operations and more.

Uncork Capital-backed companies are building kick-ass teams in engineering, marketing, sales, operations and more.

Senior Product Marketing Manager



Marketing & Communications, Product
Oakland, CA, USA
Posted on Friday, June 2, 2023

About the Job:

LaunchDarkly is looking for a Senior Product Marketing Manager to help drive our mission to empower developers to build their best software. You will work closely with our product management, marketing, and revenue teams to bring new campaigns and products to market.

In this role, you will become a main driver and subject matter expert for LaunchDarkly’s core product use case—uniting cross-fuctional teams to drive results. Accuracy, an eye for quality, and the ability to grasp and link technical products and features to customer pain points and business benefits are crucial.


  • Help define the go-to-market strategy for LaunchDarkly’s Software Release use case and product.

  • Shared owner of campaign execution, working cross-functionally with partners in marketing and product management to align on strategy, content, and activities.

  • Develop product positioning and competitively unique messaging based on user research, market insights, and product knowledge.

  • Leverage data to identify opportunities, guide decisions, and measure the performance of go-to-market activities.

  • Build and iterate use case focused enablement for the LaunchDarkly sales team.


  • 5+ years of product marketing in B2B SaaS, with experience marketing to developers and engineering leaders.

  • Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans.

  • Demonstrated track record of building successful go-to-market programs and campaigns.

  • Proven ability to develop compelling external-facing content assets.

  • Experience working with executive and strategic stakeholders and influence across all levels of the organization.


Target pay range for a Level P4 in San Francisco/Bay Area: $158,000 - $186,000*

*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.

About LaunchDarkly:

LaunchDarkly is a Feature Management Platform that serves trillions of feature flags daily to help software teams build better software, faster. Feature flagging is an industry standard methodology of wrapping a new or risky section of code or infrastructure change with a flag. Each flag can easily be turned off independent of code deployment (aka "dark launching"). LaunchDarkly has SDKs for all major web and mobile platforms. We are building a diverse team so that we can offer robust products and services. Our team culture is dynamic, friendly, and supportive. Our headquarters are in Oakland.

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

One of our company values is 'Widen the Circle'. Which means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don’t think you meet 100% of the qualifications outlined above. We can find out together if it's the right match for your skillset.

LaunchDarkly is also committed to giving back to our community and is a part of Pledge 1%, an organization that helps companies make this a priority. Through this initiative and its charitable arm, the LaunchDarkly Foundation, the company is committed to such causes as supporting education for the underserved, homelessness relief and moving towards having a net-zero carbon footprint. You can find more about the LaunchDarkly Foundation and the organizations we serve at https://launchdarkly.com/foundation/.

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