About Us:

Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.

Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.

The Opportunity:

We're seeking an experienced Director of Demand Generation to join our Marketing team. You'll report directly to the head of Marketing and play a crucial role in driving our growth strategy. Your primary responsibility will be to generate high-quality B2B pipeline and hit ambitious revenue targets through innovative ABM strategies.

The ideal candidate will have a proven track record of successfully scaling demand generation functions in mid- to late-stage tech startups with complex buying motions, to large MM and Enterprise accounts. You should be adept at targeting multiple defined personas within buying units and have experience in both vertical-specific and individual account targeting. Your expertise should include implementing surround-sound approaches that yield measurable results and strong LTV to CAC ratios.

At Wrapbook, we believe in data-driven decision making and continuous optimization. In this role, you'll be expected to:

• Develop and execute comprehensive, engaging demand generation strategies that align with our business goals and target audience

• Lead and mentor a small but mighty team of DG specialists

• Collaborate closely with sales, product marketing, and other cross-functional teams to ensure alignment and maximize results

• Implement and optimize ABM campaigns targeting key accounts and industries

• Analyze campaign performance and iterate to maximize pipe creation and movement

• Manage and optimize demand generation budget to ensure maximum ROI

To excel in this role, you'll need to have a deep understanding of B2B marketing best practices, stay current with emerging trends and technologies, and be able to adapt quickly in a fast-paced environment. Your ability to translate complex data into actionable insights and communicate effectively with stakeholders at all levels will be crucial to our success.

What You'll Do:

• Develop and execute comprehensive demand generation strategies aligned with our business goals and target audience

• Lead and mentor a high-performing team across multiple channels

• Implement and optimize ABM campaigns targeting key accounts and industries

• Collaborate closely with sales, product marketing, and other cross-functional teams to ensure alignment and maximize results

• Analyze campaign performance, market trends, and competitor activities to inform strategy and tactics

• Manage and optimize demand generation budget to ensure maximum ROI and strong LTV to CAC ratios

What You’ll Have:

• 7+ years of strong DG / Growth experience, at least some of which in a demanding high-growth startup, which you enjoyed and excelled at.

• 3+ years of people management experience - small teams ok.

• A passion for driving measurable results and hitting ambitious KPIs while marketing an exciting disruptor for a vertical industry.

• Strong desire to own the pipe number to back into revenue goals at a high-growth startup.

• Great presentation and dashboard skills to be able to show your measurable results clearly on a regular basis - be able to tell the bigger-picture story along with the numbers.

• Tech stack: Salesforce; Marketo or other email automation; 6sense, Demandbase or other buyer-intent platform

Why Join Us

At Wrapbook, creativity meets technology — and not just in the product.

In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:

• Unlimited Paid Time Off

• Work from anywhere in Canada and USA

• Health and Dental benefits

• Up to $1500 towards IT set up for your home

• Up to 2% matching RRSP / 401K

• Learning and Development opportunities

• Up to $50 USD/ $66.50 CAD towards Internet/Cell phone service

Our Pledge to Fostering an Inclusive and Safe Workplace:

Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.

Apply Now

Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!

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